Technology is amazing.
I’m not much of a youtuber (youtubist?), but I learn best when someone is explaining something to me. And when my imagination gets a little carried away, I envision women in small town America — or India, or Russia — who don’t have easy access to makeup counters and personal consultations. How amazing that with an internet connection, they have access to thousands of personal consultants worldwide, willing to explain and demonstrate anything from eyebrow threading to the correct application of bronzer.
One of my favorite youtubists (and personal heroes) is Panacea81. It’s not (just) that she’s a success story; she inspires me because she’s so incredibly approachable. Watching her on youtube is like having a phone call with an old friend. She’s also using drugstore brands to create makeup looks from work-friendly to runway-ready — meaning her tutorials are accessible to anyone. And finally, she makes it look so easy. I’ve seen some amazing eyeshadow looks (online, in magazines, and on TV) and had not the slightest idea how to go about creating them — but Panacea81 makes it look like something even I could do.
She recently published this “Arabic makeup look” tutorial, the perfect example taking something that I thought was way out of my league and turning it into something I might try this weekend. I definitely recommend browsing her youtube channel.