Matte eyeshadow lovers, rejoice — the world is conspiring in your favor!
I keep hearing from matte lovers who feel frustrated by a lack of options. And when I think about who I expect to see in matte eyeshadow, my mental image is generally the more conservative user (in terms of style, not political leaning). With that in mind, some great choices can be found in unexpected places.
Urban Decay (antithesis of conservative) offers a nice, if not exhaustive, selection of matte shades ranging from work-safe to “fun.” They’re smooth, creamy, pigmented, and easy to apply. Almost all these shades are vegan, but purchase carefully — there is a non-matte UD shade also called Purple Haze. This is an incredibly subtle distinction, but the matte shades come in matte grey pots; the regular shades are in shinier, silver pots.
Both the “regular” and the matte shades are $16 each.