MAC Cosmetics established its MAC AIDS Fund in 1994 to help men, women, and children living with HIV/AIDS worldwide. The most visible component of their philanthropy is the sale of their Viva Glam products — MAC donates every cent of the purchase price, not just 100% of the profits. So far that total is $135 million.
Singer Fergie is already the face of Viva Glam VI, but MAC is doing a spring refresh with the release of Viva Glam VI Special Edition lipstick and lipglass. All Viva Glam lipsticks and glosses are $14. Click here to shop online.
Other charitable MAC programs include Good Spirits, which coordinates the donation of makeovers and makeup to AIDS patients, and the annual sale of their Kids Helping Kids Christmas cards. Click here to learn more about the MAC AIDS Fund.
>Oh so they really are different shades? I thought perhaps they were just repromoting. Once again your swatches are helpful! Thanks!
>Why don’t they call it Viva Glam VII? It’s totally a different color.