Totally awesome: Illamasqua is hosting a worldwide nail polish competition. I’m probably showing my age here, but I remember Chanel hosting a “design your nail polish shade” contest in Seventeen magazine. The winner was Ciel de Nuit, and I remember thinking what a genius the winner was for naming her polish in French.
Anyway, I’ve seen some amazing “frankens” (frankenpolish) mixed by polish loving “amateurs” and the idea of one of them being produced in Illamasqua’s fab formula is too exciting for words. Here’s what you need to know:
Whether itâ€™s the standout shade of your favourite killer heels, your must-have cupcake frosting or the glow of the city skyline, Illamasqua want to hear what inspires your soul.
Illamasqua is asking finger fetishists the world over to submit a description of their dream nail varnish colour, for their chance to make it a reality.
Entrants must explain in no more than 50 words what inspired their unique choice, and provide an image or photograph to illustrate their big idea.
The prize? Two winners will see their dream colour created and sold exclusively at Illamasqua.com and Selfridges in London, Manchester Trafford and Birmingham from October 2010. In addition, theyâ€™ll receive a bottle of their winning colour before anybody else!
The winning entries will be selected by a high-profile judging panel consisting of legendary make-up artist Alex Box, nail artist to the stars Sophy Robson, Selfridgesâ€™ Beauty Director David Walker-Smith and YouTube sensations Pixiwoo.
In 50 words or less, submit a description of your dream colour and the thinking behind it — please include pictures to illustrate your inspiration if possible.
Entries must be submitted in one of the following three ways, no later than
14th March 2010:
Via email: email@example.com
Via blog post: email the link to firstname.lastname@example.org
6-8 Amwell St
One entry per person. Competition is open to entrants globally.