Illamasqua Global Nail Polish Contest

Totally awesome: Illamasqua is hosting a worldwide nail polish competition. I’m probably showing my age here, but I remember Chanel hosting a “design your nail polish shade” contest in Seventeen magazine. The winner was Ciel de Nuit, and I remember thinking what a genius the winner was for naming her polish in French.

Anyway, I’ve seen some amazing “frankens” (frankenpolish) mixed by polish loving “amateurs” and the idea of one of them being produced in Illamasqua’s fab formula is too exciting for words. Here’s what you need to know:

Whether it’s the standout shade of your favourite killer heels, your must-have cupcake frosting or the glow of the city skyline, Illamasqua want to hear what inspires your soul.

Illamasqua is asking finger fetishists the world over to submit a description of their dream nail varnish colour, for their chance to make it a reality.

Entrants must explain in no more than 50 words what inspired their unique choice, and provide an image or photograph to illustrate their big idea.

The prize? Two winners will see their dream colour created and sold exclusively at and Selfridges in London, Manchester Trafford and Birmingham from October 2010. In addition, they’ll receive a bottle of their winning colour before anybody else!

The winning entries will be selected by a high-profile judging panel consisting of legendary make-up artist Alex Box, nail artist to the stars Sophy Robson, Selfridges’ Beauty Director David Walker-Smith and YouTube sensations Pixiwoo.

The rules:

In 50 words or less, submit a description of your dream colour and the thinking behind it — please include pictures to illustrate your inspiration if possible.

Entries must be submitted in one of the following three ways, no later than
14th March 2010:

Via email:

Via blog post: email the link to

Via mail:
c/o Illamasqua
6-8 Amwell St

One entry per person. Competition is open to entrants globally.

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6 Responses to “Illamasqua Global Nail Polish Contest”

  • Komal says:

    OH MY GOD thats the first thing I thought of too! The Seventeen magazine contest. I dont remember the details though, was it Chanel? I remember there were two winners, a ‘rain’ and a ‘shine’ (a grey and a yellow).
    How lame am I!?

  • Amy says:

    This is the coolest thing ever–I don’t think that I’m nail-polish-talented enough to enter, but I can’t wait to see what people come up with!!

  • Tiffany says:

    Komal, I kind of remember the contest you’re talking about…was that one Hard Candy, maybe?

    The Chanel contest was either before my time or not on my radar; the first time I’d even heard of that color was a few months ago from someone who’d purchased it on eBay. Anyway, I might enter this! I have a color in mind…

  • Erica says:

    I was *just* thinking about that Chanel contest the other day. I actually bought the shade, and I was wondering whatever happened to it. I had Ciel de Nuit and I had Vamp. I was a pretty sophisticated teen. :P

  • Melissa says:

    I remember that Chanel contest, too!

  • Kessa Thea says:

    I am now in deep thought and trying to squeeze my creative juices out. :-)

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