Today is the global launch of Chanel’s new hydrating, long-wearing lipstick formula: Rouge Coco.
What I’ve heard is that the Rouge Hydrabase formula (which Chanel describes as a moisturizing formula) will be discontinued, and Rouge Coco (also a moisturizing formula) will take its place.Â Rouge Coco comes in 30 shades, the lipstick is $30 (same as the Rouge Allures), and the case looks the same as the Hydrabase packaging.
I’ve also heard that Gardenia (pink) is exclusive to Neiman Marcus and Byzantin (plum) is exclusive to Saks.
Though I did not skip work to swatch these lipsticks today, I did get my hands on a blister-pack carded sample (thank you, anonymous source!). These swatches were made with a lip brush, not from the tube itself, so opacity may be misrepresented.
Egerie is peachy pink. Legende is violet pink. Mademoiselle (which is the shade used in the promotional images) is tea rose. Cambon is flamenco cherry.
Naturally I’ll be looking for the rest of these this weekend!