Two pieces of VERY exciting news from Ormonde Jayne, readers. First, the brand is expanding its distribution (yippee!). Their flagship store is their boutique in The Royal Arcade, 28 Old Bond Street. I recently (and serendipitously) discovered you could also buy their wares at Boutique 1 in Jumeira Beach, Dubai. Now, you can also find them in The Perfume Hall on the ground floor of Harrods (still in London, but I’m going to vote that expanded availability is a good thing).
Secondly, Ormonde Jayne has introduced a super-luxe new “fragrance matching” service — which sounds absolutely divine. The program is called Perfume Portraits, and you can get your “portrait” done at either the Royal Arcade store or the Harrod’s location. Best of all, there’s no obligation to buy (though I bet you’ll want to).
When you get your Perfume Portrait, you’ll sit down with a fragrance professional, talk about your likes, dislikes, favorite fragrances, and favorite non-fragrance aromas. Based on these, you’ll be asked to sniff three raw ingredients from seven different families: hesperedic, light floral, intense floral, balsamic, oriental, woody, and atmospheric. The goal here is just to say whether you like or dislike the scent (not whether you think you’d wear it as a perfume).
Based on your reaction to these scents, your fragrance guide will suggest a few fragrances you might like. You’ll be invited to sniff these, choose your favorite(s), and try them on (if you wish).
Ultimately, your associate will create your Perfume Portrait — one copy for you to take home, one to keep at the counter, in case anyone wants to surprise you with a gift.Â It sounds fabulous , andÂ I’m definitely adding this to my list of things to do next time I’m in London. If you go, I want to hear about it!