He promptly hired Mrs. P.F.E. Albee to help him focus on the perfumes, and in 1939, the growing fragrance-and-cosmetics company changed its name to Avon (because McConnell was a Shakespeare fan).
Since then, the company has preserved its “direct selling” tradition, hiring “everyman” sales associates, who connect with customers in their homes, in offices, in the mall — but not at a counter or in a store. (If you prefer to bypass the sales person, you can also buy Avon by catalog or online.) Avon’s brands also include Skin So Soft, Anew, and Mark.
I’ll admit that Avon was more or less off my radar. The brand’s door-to-door sales model seemed anachronistic, though I knew the company was taking steps to stay relevant, particularly by hiring Reese Witherspoon as a spokesperson. (And I love her.)
Long story short: Avon sent me all 16 shades of their Glazewear lipgloss. I was skeptical, but I can’t resist the opportunity to swatch every shade of something. I was surprised to like them. They have a vanilla scent like MAC’s, and they’re totally unsticky — they have a rather cushiony feel.
The glosses fall into three categories: Intense, Shine, and Sparkle. The Intense shades are Crimson, Cherry Liqueur, Intense Plum, Brown Sugar, and Sweet Maple. Cherry Liqueur is the only creme shade; the others are all pearly.
The “Shine” glosses are Mauve Movement, Darling Pink, Tickled Pink, Iced Pink, and Island Glow (Tickled Pink, Iced Pink, and Island Glow are particularly pearly). Â The “Sparkle” shades are Mocha Latte, Rave, Apple Cinnamon, and “topcoats” Mirage and Dazzling Diamond. Â There’s also a clear gloss.
Avon Glazewear glosses are ordinarily $6, but they’re currently on sale for $1.99. Â I’ll give away these 16 via Facebook/Twitter next week, so you guys have the chance to try them, too.