First Time to the Show

The Makeup ShowI was in New York this weekend, attending a cosmetics trade show known as The Makeup Show. It was a totally amazing experience. I shared a room with Product Girl; I borrowed topcoat from All Lacquered Up; I had dinner with Retrodiva, Older Girl Beauty, and Kraseybeauty. It was pretty much the coolest thing ever. (My only regret: there were so many more people there that I wanted to meet. I definitely needed more mixing and mingling time.)

I’ll try to break the weekend up into manageable sections. The Makeup Show was crazy!  It was like the mall right before Christmas. I went thinking I might get some swatching done — that didn’t happen.  I did see some new-to-me brands, and I did bring some stuff home to swatch and give away.
The Makeup Show
Who was there? MAC, Make Up For Ever, Becca, Obsessive Compulsive Cosmetics, Stila, Smashbox, Temptu, Korres, Three Custom Color, Crown Brushes, Inglot, L’Oreal, Alison Raffaele, Cinema Secrets, Graftobian, Korres, Mario Badescu, Mehron, Shu Uemura, Yaby, Youngblood, Eve Pearl, and a bunch of others — I told you it was crazy.
The Makeup Show
There were displays and demonstrations, body painting, crazy special effects transformations — though I think the discounts were probably what attracted the crowds. I didn’t ask about pricing at every booth, but most seemed to be offering 40% off.
The Makeup Show
There were throngs of people at the booths of the biggest name brands, and I couldn’t bring myself to throw any elbows. But I was rewarded with the chance to spend some one-on-one time with some smaller brands — some I already knew about, some I didn’t.

I got to talk to Chad Hayduk, one of the founders of Three Custom Color (it was a fantastic conversation, I have to save it for a separate post).
The Makeup Show
I also discovered the most luxurious brushes in the world: a Japanese brand called Hakuhodo. Their display stopped me in my tracks — I could tell by looking that their brushes were going to be insanely soft (they did not disappoint).  Their display was extensive, and I was impressed by how perfect every brush head’s shape and size was.

I checked out their website ( — their product offering is huge. I feel like you’d have to shop for these in person; the choices are just too many. A random brush I picked up (powder brush, I think), made with blue squirrel hair was $180 (but it was magnificent. I’m adding it to my list of things I’ll need when I’m a millionaire). That was definitely the high end — other brushes on the website start at $11-17 (for the eye brushes).

I suspect Hakuhodo also makes brushes for other brands, but I don’t know anything for sure.
The Makeup Show
I also stopped at the booth for Rouge Makeup Studio — a boutique makeup brand based in New York. They offer a full line of color cosmetics, but they also specialize in lashes. As you may or may not know, I am an idiot when it comes to false eyelashes. I have never successfully put them on myself. But lured by the promise of a professional to put them on me, I picked out their Lana lashes.  (Okay, I said I wanted something natural and they recommended Lana.  It was an excellent recommendation.)
The Makeup Show
My makeup artist made application look SO easy — she’s clearly a professional — and I thought the lashes looked amazing. Check out Rouge Makeup Studio’s webpage, and if you’re in NYC, go see them!

One last thing: obviously there were tons of makeup celebs at the show, and I was a giddy fangirl.  I achieved a major life dream: meeting Beau Nelson (makeup artist extraordinaire and the creator of the inimitable Beaute Cosmetics).
The Makeup Show
I feel obliged to tell you: I almost never wear my glasses, but the morning of the show, I ripped a contact lens in half — and I didn’t bring any spares because I thought, “Oh, I’m only going to be there for the weekend.”

Anyway, within 30 seconds of meeting Beau, Soul Lee of Shu Uemura walked by. I’m sure she had no idea who this very excited person was, but she is endlessly gracious, and agreed to a photograph. Awesome bonus detail: this photo was taken by Beau Nelson. (What did I tell you? Greatest weekend ever!)
The Makeup Show

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19 Responses to “First Time to the Show”

  • Sabrina says:

    AWESOME! Thanks for sharing the pics :) Can’t wait to hear more about your weekend experience!

  • Sasha says:

    How fabulous! I’m very very jealous!

  • Catherine says:

    Sounds like it was a BLAST!

  • shelley says:

    Beau is SO handsome!!

  • Monica says:

    Hi Karla! I recently bought 3 hakuhodo brushes myself, and they are honestly worthy every penny! they are so so soft and cruelty-free. The package it was sent in was beautiful! It was like I was recieving a christmas gift! I highl recommend these brushes. There is a noticeable difference in softness when comparing to MAC brushes (which are also made by them.

  • Cara says:

    I love the way you wrote this, it made me excited about makeup all over again! I’m happy you had a great time and shared the experience with your readers.

  • KellyK says:

    I’m pretty sure if I had been there I would have been so excited I would have had stroke…I can barely handle sephora!

  • valerie says:

    Mr. Salt was right – that first pic you posted doesn’t look anything like you in these pictures! LOL

    Two things:
    1. Your skin looks ahhhhh-maaaa-zing in these pics. Like, perfection.

    2. What lippie are you wearing?

  • HT says:

    I’m so jealous!!! Sounds like you had a ton of fun. :) Great pictures!

  • Jeanie says:

    i wish i was there too! sounds like loads of fun! those lashes looks so naturally and fluttery =D and omg, Beau Nelson looks amazing!

  • Connie says:

    Looks like you had a great time! You look great in the photos (love the lana lashes) and you’ve got such a pretty smile!

    Can’t wait to see what your picked up! =D

  • condesa says:

    AMAZING Karla!!!
    you looked so excited and happy! Lucky Girl!!!
    And glasses fit you perfectly!

  • Amy says:


    Are you wearing Mac F&B in those pics? Your skin looks amazing!

  • Sarah says:

    What an amazing experience! So happy for you, but so jealous, too!!! :)

  • BF says:

    I have been attending The Makeup Show for the past 3 years and I cannot believe I could not go this year…:( It seems it gets better and better. Sunday is usually a very crazy day to shop though unless you get there at 9am sharp or when everyone is on the main floor seminars. Monday’s usually are a bit more calm, not sure if this year though…I can’t wait for next year to go…:)

  • KarlaSugar says:

    So sorry, ladies — how could I forget to tell you what I was wearing? The foundation is Laura Mercier’s Tinted Moisturizer in Porcelain, and the lipstick is Lancome’s L’Absolu Rouge in Rose Petale. I’ll post a full breakdown for you.

  • Beau Nelson is sucha looker… jealous. i wish i could go there too~

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