Best-selling author Brenda Novak and makeup brand Three Custom Color are partnering up to promote reading… with lipgloss. This is an idea I stand behind 100%.
Ms. Novak’s newest romantic thriller, White Heat, drops September 28, and if you buy a copy within the first week (September 28 – October 5), and mail her your receipt:
Brenda Novak – Lip Gloss
PO Box 3781
Citrus Heights, CA 95611
She’ll send you a free lipgloss (inspired by the book!), Three Custom’s White Heat. The gloss would ordinarily cost you $21.95. The book is $7.99, paperback, on Amazon. You can even buy the e-book for your Kindle — all you need is the receipt of a new purchase (second-hand copies don’t count).
What are you waiting for?
Wow! What a concept and a great incentive to grab a book and read. They should attach cosmetics to promote more good habits like reading.
This reminds me of how magazine publishers overseas will team up with cosmetics companies/fashion designers to include amazing freebies with special issues of their magazine. So jealous of that being from the states…