Another annual tradition for MAC: the Kids Helping Kids cards.
These card sets (6 large folding cards for mailing or 12 small folding cards for labeling presents) are illustrated by children with HIV/AIDS. And as with every Viva Glam product, 100% of the purchase price ($8 for either set) goes to helping kids with the disease.
When so many companies donate 5% or 10%, I really admire MAC’s commitment. I also respect that this isn’t just a holiday program for them — as MAC says, every day is World AIDS Day. Viva Glam is a year-round effort.
MAC is the largest non-pharmaceutical donor to the HIV/AIDS cause. What a difference a lipstick can make.
The teddy bear also is part of viva glam campaign..all the procedes go to children living with HIV.