The brand is called VMV Hypoallergenics, and in a nutshell, they are rigorously dedicated to creating hypoallergenic products. Using a list of known allergens compiled by the North American Contact Dermatitis Group and the European Surveillance System on Contact Allergies, they created a rating system for hypoallergenicity. (I should note they created this rating system back in 1979, when the company was founded.) VMV products all have a “VH” number — the higher the number, the more allergens are excluded.
VMV makes skincare, sunscreen, shampoo/conditioner, bath and body products, and cosmetics. Their stuff is fragrance-free, preservative-free, non-comedogenic, and thoroughly tested (patch tested, usage tested, in vitro, in vivo, and multi-year post-market case studies. But they don’t test on animals!). Their packaging is glue-free, printed with soy-based ink on 100% post consumer waste recycled, chlorine-free paper.
Most amazingly, if you are allergic to a VMV product, they will try to reformulate it for you, without the ingredient you’re allergic to. It’s part of their customization program — and they sometimes bring popular custom products into the regular line. Naturally, customized products are a little pricier.
There are only four brick-and-mortar locations that carry VMV in North America: two in NYC, one in Tennessee, and one in Miami. Fortunately they’re carried by blissworld.com, dermstore.com, and makemeheal.com. They also have a good number of locations in Asia and the Middle East. Here’s a link to their store-finder.
Personally, I am fascinated!
ADDITIONAL NOTE: I just heard that VMV is carried by Dillards in Houston and Dallas (score!). You can find them in the following locations:
Northeast Mall â€“ Hurst, TX
NorthPark Center â€“ Dallas, TX
Woodlands â€“ Woodlands, TX
Willowbrook â€“ Houston, TX
Memorial City Mall â€“ Houston, TX
First Colony Mall â€“ Sugarland, TX
Baybrook Mall â€“ Friendswood, TX