Armani Spring 2011: Transluminence

Armani, Spring, 2011, display, TransluminenceI was going to sneak-peek Armani’s spring collection on Friday afternoon… but then I heard my counter had just gotten their testers in (even better!).

The theme of the spring collection is the transition from winter to spring — the quality of the light at this time of year, the way plants begin to break through the ice and frost, and colors begin to emerge. Armani made up a word to encapsulate this idea: Transluminence. And I’m not opposed to their word creation; if you search for “transluminence” you will only find Armani results.

You may also see this collection called “la femme bleue” — that name was the concept behind the Armani Spring/Summer 2011 fashion show, where these products first debuted.
Armani, Spring, Transluminence, swatches, 2011, eyeshadow quad, eye pencil, Rouge d'Armani 518, KarlaSugar, Karla Sugar
The Transluminence eyeshadow quad is $58, and includes a blue-purple satin/low-shimmer, a teal shimmer, a soft, sheer-ish, (almost blued) white lustre (“frozen silver,” says makeup artist Linda Cantello), and a dark taupe satin. Good lord, it’s sexy. The word “taupe” comes from the Latin name of the European mole, and this shade is literally the color of his fur.

As pretty as the quad is, the biggest reason you should be jumping up and down over this collection is the Transluminence eye pencils.

Last year for spring, Armani released a limited edition pencil called White Contrast. It was a medical miracle. A scientific breakthrough. It came in just one shade (black), and it was SO black. (They named it white contrast because your eyes looked so bright in comparison.) Though it was an ordinary pencil, it was the softest thing imaginable. It melted onto your skin — it literally went on like liquid. You had a short amount of time in which you could smudge it, and then in a few seconds, it dried down matte. And once dry, it did not move. You could wear it on your waterline, you could use it to tightline, you could use it on your lashline… it was incredible.  Last year, my counter sold out in two days — they were already out by the time I was there to swatch the collection.

This year, that pencil is back, and he brought friends! The 01 Transluminence eye pencil is the same black as last year.  02 is cool brown; 03 is forest green (and it reminds me a lot of Laura Mercier’s old Emerald Cake Liner).  These are $27 each, and I would strongly recommend you jump on them as soon as possible.

There are three Rouge d’Armani lipsticks for spring, but only one shade is new. 518 reminds me of Chanel Boy. It’s a pretty, sheer, blue-pink. I didn’t reswatch 503 and 508, but they are also repromoted with this collection. Rouge d’Armani lipsticks are $30 each.
Armani, Spring, Transluminence, swatches, 2011, blush, Micro-Fil Loose Powder, KarlaSugar, Karla Sugar
There’s a new, limited edition powder blush for spring ($49). It’s very similar in color to the 518 lipstick. It’s a chilly, matte, blued pink, like spring just edging out from under winter’s thumb.

There’s also a new, limited edition shade of Micro-Fil Loose Powder ($49). It’s the mostly finely milled powder you can imagine, and it contains these superfine pink sparkles. Applied correctly, the white powder will be invisible — I was just trying to make sure you could see the sparkles in my photo.

This collection is already for sale online on Nordstrom.com and GiorgioArmaniBeauty-USA.com.

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9 Responses to “Armani Spring 2011: Transluminence”

  • valerie says:

    That makes me think of the Will Ferrell doing James Lipton skit… “Scrumtrulescent!”

    I love it. And I’m intrigued by those eyeliners.

  • El says:

    That quad reminds me of a Sephora eyeshadow palette. So, it is kind of boring. But the forest green eyeliner is beautiful.

  • Meta says:

    Wow! Thanks for the great swatches Karla! I’ll be definitely ordering the palette and the eye pencils :)

  • lexi920 says:

    I’m having an eyeliner moment right now – I would LOVE to own all three said liners. Also, that European Mole sounds gorgeous unlike it’s American cousin!

  • Kat says:

    I got the black and brown pencils, and I’m going to call in an order for backups. After using these for a week, I don’t think I can imagine my life without. I’ve never been able to place liner on my lower waterline before, at least not by myself. And when getting my makeup done, it would always smudge quickly.

    A nice thin line with these liners is lasting me all day, and the impact it makes is worth every penny of that $27. I feel my eye looks are now much more sophisticated and polished – classic, really.

    Thank you, Mr. Armani!!! These pencils are a revelation!

  • Evelyn says:

    That is one amazing looking black liner. I am so tempted!

  • Opie's Mom says:

    So beautiful. I love the pink powder and the blush. I’ve got to have the brown eyeliner, if I can find it. Thanks for posting. Does anyone know when this will hit the Saks counters?

  • sensina says:

    Thank you so much for the swatches!!

  • Eileen says:

    I haven’t figured out why only blog that I’ve seen (OC to LA) shows the incredible blue color that is created when the purple and green shadows are layered–as they were meant to be. Both colors are beautiful when used separately, but where they are blended into each other and layered, they create a blue that shimmers with depth and is very complex.

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