You may also know that TOMS does an annual PR event called One Day Without Shoes, to draw attention to the fact that not having shoes can lead to a bunch of serious but preventable health problems.
This year, One Day Without Shoes falls on April 5th, and Essie teamed up with TOMS to create a commemorative nail polish: One Day Without Blues.
It’s the same shade as TOMS’ logo, and they’re giving away 5,000 bottles for free. All you have to do is “like” TOMS on Facebook. It’s a nice way to make sure your toes look cute if you are going without shoes.