BIG news, readers — though it does come pretty far in advance. Bare Escentuals, connoisseurs of the swirl-tap-buff, are entering the world of PRESSED eyeshadow. This is huge because “good for you” has always been the backbeat of the brand’s mineral message; they’ve traditionally dissed the binders in other brands’ pressed powders.
BE describes the new Ready eyeshadows as “solid” minerals (though they are pressed). The formula contains a proprietary “SeaNutritive Mineral Complex” (as well as cucumber and caffeine) which promises anti-aging benefits for softer, smoother skin on your eyelids.
There will be 15 new duos (with options from irresistible neutrals to ka-pow chartreuse-and-cerulean) for $20 each, and 4 new quads for $30 each. These will be available in October (I told you it was a long wait), in Sephora, Sephora-in-JC-Penney, Ulta, Macy’s, Dillards, Nordstrom, etc.