Sneak Peek: Bare Escentuals Ready Eyeshadow

Bare Escentuals, Ready, quadBIG news, readers — though it does come pretty far in advance. Bare Escentuals, connoisseurs of the swirl-tap-buff, are entering the world of PRESSED eyeshadow. This is huge because “good for you” has always been the backbeat of the brand’s mineral message; they’ve traditionally dissed the binders in other brands’ pressed powders.

BE describes the new Ready eyeshadows as “solid” minerals (though they are pressed). The formula contains a proprietary “SeaNutritive Mineral Complex” (as well as cucumber and caffeine) which promises anti-aging benefits for softer, smoother skin on your eyelids.

Bare Escentuals, Ready, eyeshadow duoI saw a photo of a brown quad and my first reaction was, “wow, that looks like Dolce & Gabbana.” Ready shadows promise “creamy, vivid color,” and if they swatch as good as they look, I’m all-in.

There will be 15 new duos (with options from irresistible neutrals to ka-pow chartreuse-and-cerulean) for $20 each, and 4 new quads for $30 each. These will be available in October (I told you it was a long wait), in Sephora, Sephora-in-JC-Penney, Ulta, Macy’s, Dillards, Nordstrom, etc.

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2 Responses to “Sneak Peek: Bare Escentuals Ready Eyeshadow”

  • Erin says:

    What would be super cool would be the option of buying pans and creating your own palettes!

  • jane says:

    omg! cannot wait for these palettes to come to the UK! its good to see that Bare minerals is listening to what customers want. I wonder now if they will ever bring out a liquid mineral foundation??? hmm wonder.

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