Meanwhile, J.Crew catalogs have long featured fantastic, easy, happy, preppy-chic, life-is-good makeup (and I’ve often wished that they would provide credits/makeup breakdowns). I think the company finally realized that they had created — but not yet tapped — a market for their taste in cosmetics. And I wonder if this lipstick is just the first piece of a more robust line from them.
Most of the early press I read about this lipstick described it as an orange-red, which was misleading. While it is a warm shade, I’d describe it as a sheer strawberry-red (a pink red). It reminds me a bit of MAC’s Viva Glam Cyndi. Like all lipsticks from Poppy King, the J.Crew shade is unscented.
The J.Crew lipstick is $18, and though it is currently sold out online, my understanding is that the shade is intended to be permanently available.