Ahhh, the holidays. Time for family gatherings, parties — and photos. I feel like I’m pretty good at “everyday” makeup, but I don’t have that much experience when it comes to flashbulbs. Maybe you’re not THAT worried about a casual picture with the cousins, but in case my holiday gala/red-carpet fantasies ever come true, I asked makeup-artist-extraordinaire Daniel Martin for a few tips on how to get ready.
Mr. Martin is a superstar. His client roster is endless (and includes Chloe Sevigny and Kate Bosworth). He’s done runway makeup for everyone from Chris Benz to Proenza Schouler to Thakoon. And his work has covered just about every magazine you can name.
Here are his answers to my burning questions:
What changes when we go from “office-ready” to “photograph-ready”?
For “photo-ready” makeup, there are two things to think about: (1) blot out any shine, and (2) keep the face balanced. Everything’s magnified in high definition, so it’s best to play up one feature on the face rather than everything.
Do we need a fuller coverage foundation for photographs?
For hi-def photography it’s actually the opposite; less is more in a hi-def world. The more makeup on the skin, the more you see in “real time” (before retouching or on live television).
Do we need a “high def” foundation? Should we be concealing more? (I feel like the Kardashians do.)
There’s no need for “hi-def” makeup. And too much lightness under the eyes can give you the “reverse raccoon,” so make sure you’re wearing the right shade of concealer and don’t go overboard. Also avoid colorless silicone powders — these flash white in bright lights and look cakey in photos, which is not cool.
Is color applied differently? More shadow, more liner, more blush? Shimmer vs. matte? Lipstick vs. gloss?
Color does not need to be applied differently. If I wanted to use shimmer, I’d probably use it on the eyes. Keep the cheeks satin/matte and either lipgloss or lipstick is fine (gloss is more forgiving on camera if you have chapped lips).
Is there any “makeup” our boyfriends/husbands should wear (without looking like they’re wearing makeup)?
The only time I’d put makeup on a guy is maybe when he’s getting a professional picture taken. And even then I’d only consider concealer to cancel out a pimple or a blemish, and blot papers or powder to cancel out shine on the nose or forehead.
Readers, do you do anything differently when you’re anticipating flash photography? I’d love to hear about your must-haves and definitely-do-nots.