Armani just added a new lipstick to its lineup: Rouge d’Armani Sheer. (Spring/summer IS the season of sheer lipsticks.) I tried on Pink 501 and found it, pleasantly, not TOO sheer. The formula goes on with a comfortable heavy-balm feeling. It has a natural, semi-gloss finish, which gives an almost stained quality to your lips. The sensation of having product on your lips lasts 1-2 hours, but the pigment stays behind after the lipstick feeling is gone.
I want to describe all the shades in terms of fruit. Coral 300 is orange-tangerine. Coral 301 is a strawberry, warm, sheer, faded red. Coral 302 is a more saturated, more red strawberry-red.
Red 400 is a bit more red, but still falls into my definition of “strawberry.” Red 401 is a bit pinker and slightly cooler. Red 402 is a persimmon dirty warm red-orange.
Pink 500 is bright cool pink with tiny blue sparkles. Pink 501 is comparatively warmer (though I still thought it looked cool on me), a bright watermelon pink. Pink 502 is a light grapefruit pink.
Technically, the shades have names, but those names don’t appear on the box, so if you’re shopping at the counter/over the phone, you’re better off knowing the number you want. Still, for reference: 300 Acid Tangerine, 301 Mandarin Orange, 302 Orange Mutation, 400 Red Carpet, 401 Ripe, 402 Scarlato, 500 Ecstasy, 501 Vita, 502 Blush, 600 Bitten, 601 Tulipe Noire, 602 Black Lacquer.