Many of you have probably already shopped from All Cosmetics Wholesale, a cosmetics resale e-tailer. They carry MAC, Chanel, and Bobbi Brown, as well as Obsessive Compulsive Cosmetics, Sigma brushes, and Stars Makeup Haven. Things that you can’t find anymore (because they’re discontinued, because they’re not readily available in your country), you can often find on ACW.
Well because ACW has a relationship with Stars Makeup Haven, SMH created five new eyeshadow shades exclusively for ACW.
And since SMH has been gracious enough to let me swatch all their shades so far, ACW asked if I would like to complete my library by swatching these as well. You bet I would!

The first four shades are pigmented, smooth, really soft, and shimmery/frosty. Squeak is peachy beige. Â Bayli (my favorite) is a soft grey-brown. Ally Cat is also taupe, but it’s darker and more brown. “7″ is plum brown. As a matte, Taz is a little chalky; it’s a browned wine color. SMH shadows are $6 each, and they’re the same size as MAC’s eyeshadow pans.
But wait, there’s more!
ACW has created a sale code just for KarlaSugar.net readers! From now through midnight Pacific Time on September 26th, take $10 off your purchase of $100 or more with code karlasug10. This code is valid no matter where in the world you live.
AND (because I want you guys to try these new shades and tell me what you think), I have two sets to give away. Two randomly selected winners will each receive all five shades (though one of the prizes has been swatched… sorry).
To enter this giveaway, leave a comment on this post and tell me what you think of the five new shades. You may enter this contest only once, subsequent entries will be disregarded. Naturally, anyone in the world can enter. This contest ends at midnight Central Time on Sunday, September 26.






I think the five new shades are perfect Fall colors - various shades of brown.
ALLY CAT is now my drug of choice! These shades look like they have the right amount of shimmer and i am a Matte shadow kinda girl…LOVE LOVE LOVE! Taz looks like a nice matte as well
I think the 5 new shades are great, wearable colors that I would choose for myself.
I think these would shades would be perfect for a taupey smokey eye
these colours are perfect for fall, and they were what i was hoping the dior fall palette would be!
Those are neutral yet has a pow of color. LOVE for Fall!
These colors will look great on anyone with any skin color.
The colors are great for a smoky look and great for fall
My two favorite things to look for in eyeshadows are neutral tones and shimmer so these are the perfect fit for me! My fave of the five are “Squeak”, “Bayli”, and “7″…I feel like you can achieve many looks with these from light and natural, to dark and smokey! Love it!
I love them! I think they’d look great on so many people, skin tones, etc.
I think the shades would look gorgeous on a variety of skin tones!
Thanks for the introduction to ACW! I love those colors they are in between frost and shimmer! i cannot wait for fall colors.
holy crap they look gorgeous. i’ve been wanting to buy SMH shadows but with so many choices, totally difficult to choose. Sort of like MAC…i like some of the colors, but i keep putting it off because there are just so many x___x. the four shimmery colors are particularly attractive, Bayli, Alley Cat, and “7″! I want ‘em all~~~
these are beautiful colours. usually i find shimmery stuff so shimmery that you lose out on the colour — there is simply too much reflection. but these frosty shades are a nice balance. the shimmer reflects without overpowering the colour.
thanks for the swatches! they’re really nice.
Thanks for posting these Karla! They all look beautiful on your arm so I’m betting they are even better on your eyes! Great colors!
I like them all! They look like they’d be great with lots of black eyeliner and a bright lip!
I love those shades - very ‘fall’ colours! It think “7″ and Taz are particularly gorgeous with kind of plummy undertones to them
These are my favorite shades from SMH.
7, Bayli, and Ally Cat are gorgeous! I’ve never heard of this brand, but now I’ll have to check them out. Although I haven’t had the best experience with ACW. It took almost 4 weeks to receive something I bought from them.
They are beautiful…..great fall shades and would work well together too! SMH’s eyeshadows are really pigmented, beautiful and a really great price!
I came to your site via MakeupbyTiffanyD and am so pleased by the quantity and quality of information you provide! Thank you for the swatches of these SMH brown shades! They are warning and relaxing like a cup of hot chocolate and rich like a double fudge brownie. True eye candy!!!
I absolutely love these colors because
1 - I only wear neutral toned colors and
2 - they are pefect for fall.
Bayli looks super gorgeous!
All the colors look gorgeous on your skintone, but I think 7 is beautiful!
Look very good to me ! Specially the “7″
Oooooh, I love these taupes! I recently made my first purchase from ACW and I was so pleased with their prices and their shipping. I’ll be shopping there often!
I love the colors! Bayli looks gorgeous!
Wow! These are just amazing! I’ve been having a love affair with taupe and champagne colors and this’ become my daily look…these are like the silky/satiny versions of what I’ve been wearing.
I think “7″ is my absolute favorite. It would look fantastic on my very fair skin. But I do think that Bayli and Squeak will get the most wear.
(And thanks so much for reminding me to check out SMH’s eyeshadows! I love their palettes, but never remember to buy singles while I’m ordering. Your shade library for them is amaaaazing!)
All 5 shades look gorgeous, but Bayli looks like something I could wear every day without getting bored.
These shades seem so versatile. Used lightly, they are very wearbale for day, but you could make a wicked smokey eye at night!
I adore the first 2 shades, the others are bit dark for me but I could see them looking gorgeous on the right person!!!