There’s been an explosion of mascara innovation lately: new formulas, new brushes, wands that vibrate, etc. As far as I know, Lancome is the first out of the gate with a vibrating primer. It’s called Oscillation Powerbooster — the companion to Ocillation, their recently released and CEW Insider’s Choice Awardâ€“winning vibrating-wand mascara.
I was at the makeup counter a weekend or two ago and I happened to overhear a sales associate giving a pitch to a pair of shoppers. He finished with, “and it’s a great deal at $39.” A deal? I almost dropped my q-tips. It might be a great product, but a deal?
I sought out my favorite Lancome artist to ask how Powerbooster could be a bargain.
“Well,” she said, “that’s compared to the hundred-dollar lash treatments some people are going for right now.”
Doubtless you’ve seen ads lately for Revitalash / Lumigan / Latisse. Basically, scientists were working on a glaucoma medication and discovered that their drug grew longer, fuller lashes as a side-effect. Now drug companies are selling that same drug as an eyelash enhancer. Unfortunately, (1) you need a prescription, (2) the results go away as soon as you stop using, and (3) the stuff can permanently change your eye color (yeesh!).
Powerbooster is supposed to do several things. At its most basic, it’s a primer, a base coat, a scaffolding to take your mascara to new heights. It also contains conditioning ingredients to make your lashes softer, stronger, and healthier — “boosting the appearance of natural lash growth.”
I’ll try anything once.
Powerbooster has a flexible wand, and you’re supposed to set the brush at the base of your lashes, hold down the button to start the vibrating, then draw straight out. Vibrating mascara is a lazy girl’s dream: there are no multiple coats. The vibrations deposit all the product you need in just one sweep.
I’m using Powerbooster under my favorite volumizing mascara — Prescriptives False Eyelashes — and I’m loving the lush, natural fringe they produce. Powerbooster adds length and definition, without becoming spidery or obvious (I want to see lashes, not mascara).
I can’t argue that $40 is a lot for a mascara primer, but if you were going to spend $60 on your lashes, this is how I would do it.