In 1886, door-to-door salesman David McConnell started giving away free samples of perfume to ladies who bought his books. It turned out the perfumes were the more popular product.
He promptly hired Mrs. P.F.E. Albee to help him focus on the perfumes, and in 1939, the growing fragrance-and-cosmetics company changed its name to Avon (because McConnell was a Shakespeare fan).
Since then, the company has preserved its “direct selling” tradition, hiring “everyman” sales associates, who connect with customers in their homes, in offices, in the mall — but not at a counter or in a store. (If you prefer to bypass the sales person, you can also buy Avon by catalog or online.) Avon’s brands also include Skin So Soft, Anew, and Mark.
I’ll admit that Avon was more or less off my radar. The brand’s door-to-door sales model seemed anachronistic, though I knew the company was taking steps to stay relevant, particularly by hiring Reese Witherspoon as a spokesperson. (And I love her.)
Long story short: Avon sent me all 16 shades of their Glazewear lipgloss. I was skeptical, but I can’t resist the opportunity to swatch every shade of something. I was surprised to like them. They have a vanilla scent like MAC’s, and they’re totally unsticky — they have a rather cushiony feel.
The glosses fall into three categories: Intense, Shine, and Sparkle. The Intense shades are Crimson, Cherry Liqueur, Intense Plum, Brown Sugar, and Sweet Maple. Cherry Liqueur is the only creme shade; the others are all pearly.
The “Shine” glosses are Mauve Movement, Darling Pink, Tickled Pink, Iced Pink, and Island Glow (Tickled Pink, Iced Pink, and Island Glow are particularly pearly). Â The “Sparkle” shades are Mocha Latte, Rave, Apple Cinnamon, and “topcoats” Mirage and Dazzling Diamond. Â There’s also a clear gloss.
Avon Glazewear glosses are ordinarily $6, but they’re currently on sale for $1.99. Â I’ll give away these 16 via Facebook/Twitter next week, so you guys have the chance to try them, too.
Wow, these are beautiful, I particularily love Tickled Pink and Sweet Maple (ones that I normally would over look) thx so much Karla!
wow, i am really liking all of the shine glosses.
ooh,these look sexy:)
thanks for the swatch! im going to get darling pink and iced pink =)
These are actually reminding me of the Dior glosses you just swatched, but these are so much cheaper! I also like the history lesson.
Those are nice and I am impressed with the non-sticky verdict. If I did not have every shade of lip color known to womankind I would snap those up at that price.One thing about Avon is that they regularly have great sales.
I’ve been using these for a few months - - - they are indeed NOT STICKY! They also have a clear with SPF. Love them! Thanks for swatching as I now see a couple of colors that I’ll order from my “Avon Lady”.
What a nice blog you have and I like the picture showing the colors. I bought all 16 colors. I like the way the gloss feels and it’s long lasting. My fav colors are ICED PINK & RAVE. Nice presentation and yes, I’M AN AVON LADY TOO. Hurray for AVON!
Thank you so much for posting pictures of the colors - on skin. So many times my customers want to know what a color looks like but the catalog can be a bit misleading.