Now, I don’t yet know the whole story, but I saw something else while I was at the counter swatching In the Groove (so of course I took pictures): Haute and Naughty Lash mascara from MAC.
This mascara is designed to let you choose between volume and definition. Â The cap unscrews in two different places. Â Unscrew the top cap (pink), and it draws the wand through a narrower neck, wiping the brush clean for more defined application. Â Choose the blue pill… Â I mean, choose the purple cap and the wand is drawn through a wider cap, which leaves more mascara on the wand.