Major lipstick news, readers: Estee Lauder has a new formula, and it doesn’t smell like fig. The new kid on the block is Pure Color Sensuous Rouge, and it’s definitely worth your attention: semi-sheer with a moisturizing core and a vanilla scent.
In recent years Estee Lauder has put more focus on attracting that new, younger customer (most notably by hiring cutting-edge, color-loving makeup master Tom Pecheux as their creative director). I’ve thought the fig scent in their lipsticks was holding them back, and I am really happy to see (smell) a change. I hope this is the start of a trend for them.
Pure Color Sensuous Rouge lipsticks are $28 each (and if you’re not near a counter, Nordstrom now ships for free
).

Sultry Caramel is a nutty brown shimmer. Sensuous Nude is a honey-nude, and I LOVE it. I don’t usually go for nude lipsticks, but I’m suddenly obsessed with non-concealer-lips nudes (and Sensuous Nude is just perfect).
Decadent Fig is a figgy red-orange-brown. And then you have a lot of pink options. Enticing Fuchsia is bright, shimmery blue-rose fuchsia. Rose Exposed is warm red-pink rose. Pink Seduction is cool pink. Orchid Surrender is a shimmery mauve-pink. Wistful Wisteria is a shimmery blue rose (deeper and more saturated than Pink Seduction).
Plum Fatale is shimmery wine. Peach Pleasure is light peach. Curvaceous Coral is a deeper coral. Cheating Heart is violet rose.






I haven’t been tempted by much recently but these look really nice, I’m always on the hunt for new lipstick formulas.
Thanks, Karla!
I have been tempted and think the formula of these lipsticks is one of the nicest on the market. Unfortunately the colours are just a bit too grandma for my liking. Chanel colours in this formula would be lipstick heaven.
I really like Plum Fatale and Peach Pleasure. I will be on the lookout for these in the store. Thanks for the swatches!
You had me at “doesn’t smell like fig.” I think Curvaceous Coral looks gorgeous as does Rose Exposed. I’ll check those out!
Jeez, those look amazing - I love sheerer lipsticks.
Enticing Fuchsia and Curvaceous Coral are seriously stunning.
Very interested in checking these out. I wish they had a wider variety of colors though - it seems to be primarily pinks/fuschias with a couple of browns. Would it have killed them to include one red?