Since Shu Uemura left the U.S., it’s hard to keep up with changes to their permanent line. Earlier this year, they relaunched their modular paletting system under the banner of “Color Atelier” (the word means workshop) — and I believe they reformulated their blush offering. We’ve got three digit numbers now (though M still means Matte and P still means Pearl).
Luckily, the magnificent Kate of Drivel About Frivol managed to swatch the new blushes in her travels through Asia. If you don’t already read Drivel about Frivol, it’s a GREAT (read: very dangerous) resource for swatches and “Face of the Day” photos of Asian brands.
I’ve heard that the new blushes are softer, creamier (they’re still powders), more pigmented, and longer lasting than the original blushes — though I haven’t tried one myself. The only Shu blush I own is M55 (which I got just before Shu left the U.S.), and it’s pretty pigmented. Click here to see previous blush swatches.
Kate says, “P light silver 005 and P light gold 010 are both sheer, with microshimmer and a very slightly gritty texture. P light pink 315 and P light peach 510 are both pigmented, silky, with a sheeny finish. 315 has a slight pearly pink/lilac iridescence while 510 gives a glowy neutral peach sheen. On skintones of NC/W15 and darker, they would both make beautiful, subtle highlighers.”
Unfortunately, Americans, the range of blushes you can buy is a much curtailed version of what was swatched here.