Interesting story about these swatches. As you might already know, I’ve been lucky enough to swatch all of Stars Makeup Haven’s eyeshadows so far. The only place to buy SMH products (other than starsmakeuphaven.com) is All Cosmetics Wholesale (allcosmeticswholesale.com).
Well I was talking to the folks at ACW, and they asked me if I’d be willing to swatch some of the other products they sell. As you know, I can’t turn down a swatch-pertunity.
ACW carries a brand called Michael Todd Cosmetics, and they suspected people weren’t buying because they weren’t familiar with the brand.
I confess, I’d never heard of them either, so I did a little online research. As far as I can tell, Michael Todd Cosmetics is the collaboration of model/actor Michael Todd (born Adam Kaye; I looked him up on imdb.com, but came up empty-handed) and Lewis Hendler, co-founder of hair brand scunci. They seem to pride themselves on the number of products they offer, and the number of pages long their online catalog is.
So I started my swatching in an amused-but-skeptical frame of mind.
I started with MT’s Creme lipsticks (one of four formulas, though his website — curiously — lists only three).
My first reaction was a flashback to Steel Magnolias: “Your colors are pink and pink.” Not an entirely fair reaction, as MT’s website offers thirty shades (list price: $16) and ACW sells a subset of those (for $9.99 each). These eight are ACW’s shades.
The Creme lipsticks are kind of the opposite of what I would normally choose for myself (I gravitate toward sheer formulas with a lot of “slip” because I like the moisture and low-maintenance), so I was surprised to find that I like them. These are full coverage and nearly matte, but not drying. They’re unscented, and holy mackerel are they long-wearing.
The lipsticks come in a surprisingly tiny tube, but the size of the product seems the same as any other lipstick.
I do plan to give these away (so you guys can try them), but this seemed like an unusual opportunity to do lip swatches, I thought I’d do those first.