I recently saw a TV commercial for L’Oreal’s Colour Riche lipsticks, including a bright orange shade (which they said was #410 Volcanic). I bought Volcanic, and though it’s a beautiful color, it’s not the orange depicted in the ad — I swatched it next to Bobbi Brown’s limited edition Atomic Orange for comparison.
I’d describe Volcanic as a tomato-coral. I love the color, and I’m very impressed with the formula. It’s smells like a Guerlain lipstick (candied violets?), goes on very comfortably, and wears for hours.