Lancome Rouge in Love

Lancome, Rouge in Love, Emma WatsonLancome just launched a new, longwearing lipstick formula: Rouge in Love. There are 21 colors, divided into three groups: daytime shades Jolis Matins (“beautiful mornings”), cocktail colors Boudoir Time, and intense, magical shades Tonight Is My Night. Lancome designates the Jolis Matins shades with an M; the Boudoir Time shades with a B; and Tonight Is My Night shades with an N.

The packaging is really pretty (and not terribly heavy). My only complaint is that the labels on the bottom have only the number (no letter, no name). And I’m really bad with numbers.

The Rouge in Love formula is rose-scented, really lightweight, and surprisingly pigmented. They wear quite comfortably for several hours, and can stand up to coffee (and maybe a light breakfast). They do leave some pigment behind, so even after the lipstick is basically gone, people are still saying “pretty lipcolor.” (If you don’t like it, you can wipe it off with a napkin — it’s not a stain. The shades do get more pigmented as you progress from Matins to Boudoir to Night, and, as always, the brighter the lipcolor, the more color it leaves behind.)
Lancome, Rouge in Love, swatches, Jolis Matins, 128M Ever So Sweet, 322M Corail in Love, 106M Jolis Matins, 217M Delicate Lace, 230M Rouge Rendez-vous, Rendezvous, 275M Jolie Rosalie, 353M Roses in Love, KarlaSugar, Karla Sugar
128M Ever So Sweet is pinky coral with tiny, subtle gold sparkles. 322M Corail in Love is light, warm, springy pink. 106M Jolis Matins is a muted, slightly browned orange (persimmon). 217M  Delicate Lace is a greyed rose-mauve with a faint gold shimmer. 230M Rouge Rendez-vous is rose-pink. 275M Jolie Rosalie is a mauve-berry. 353M Roses in Love is a cool rose-pink with gold sparkles.
Lancome, Rouge in Love, swatches, Boudoir Time, 200B Lasting Kiss, 307B Sweet Embrace, 146B Miss Coquelicot, 340B Rose Boudoir, 156B Madame Tulip, 381B Violette Coquette, 278B Divine Seduction, KarlaSugar, Karla Sugar
200B Lasting Kiss is a fairly opaque beige-pink nude. 307B Sweet Embrace is an opaque dusty bubblegum blue-pink. 146B Miss Coquelicot (ADORE the color, can’t pronounce the name) is a tropical-fruit coral. 340B Rose Boudoir is a hot, hibiscus bright pink. 156B Madame Tulip is a deeper orange-red with gold sparkles. 381B Violette Coquette is bright grape purple with a few purple sparkles (I’ve come to think of this color as “Afrobella purple”). 278B Divine Seduction is a warm red-brown. As if that quick red fox and the lazy brown dog had a baby.
Lancome, Rouge in Love, swatches, Tonight is My Night, 170N Sequence of Love, 181N Rouge Saint Honore, 185N Rouge Valentine, 292N Cocoa Couture, 287N Sultry Simplicity, 391N Fiery Attitude, 377N Midnight Rose, KarlaSugar, Karla Sugar
170N Sequence of Love is a warm red. 181N Rouge Saint Honore is a cooler cherry red. 185N Rouge Valentine is a cool cherry pink-red. 292N Cocoa Couture is a chestnut, rum-raisin, red-chocolate brown. 287N Sultry Simplicity is a more sheer, less-red brown with a few gold sparkles. 391N Fiery Attitude is a magenta grape violet. 377N Midnight Rose is a saturated fuchsia pink.

The Rouge in Love lipsticks are $25 each, available everywhere.

Use code FSMAR to get free shipping at any price from NeimanMarcus.comicon. Spend $50 to get free shipping at

Through March 21st, is offering free shipping (plus deluxe samples of Creme Mousse Confort and Tonique Confort) on any purchase, no code required. Or, if you spend $45, use code LANMARCH to receive deluxe samples of Genifique Concentrate, Renergie Lift Volumetry SPF 15, Renergie Lift Volumetry Eye, and Hypnose Doll Lashes.

Nordstromicon also offers free shipping at any price, and they are currently in gift in-store and online. Spend $39.50 on Lancome, you can choose one of two GWP options.

Use code EYE to receive deluxe samples of:

  • Absolue Premium ßx Absolute Replenishing Cream SPF 15
  • Visionnaire Advanced Skin Corrector
  • La Base Pro Perfecting Makeup Primer
  • Hypnose Doll Lashes Mascara
  • Color Design Eyeshadow Quad in Pink Pearls, It List, Zip Me Up, and Fashion Admirer
  • Color Design Lipcolor in Fashion Icon
  • Black cosmetics bag

Or use code CHEEK to receive deluxe samples of:

  • Renergie Lift Volumetry Volumetric Lifting and Reshaping Cream for Normal to Combination Skin
  • Visionnaire Advanced Skin Corrector
  • Creme Douceur Cream-to-Oil Massage Cleanser
  • Hypnose Doll Lashes Mascara
  • Blush Subtil Shimmer Delicate Oil-Free Powder Blush in Mocha Havana
  • Bi-Facil Double-Action Eye Makeup Remover
  • Green or black cosmetics bag

Happy shopping!

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14 Responses to “Lancome Rouge in Love”

  • Thanks for posting, I wondered what these looked like. Turns out I only like/would wear the first two shades in the Boudoir range. A pity these and their Le French Touch lippies are a few £ more than the old Color Fever, L’Absolu etc

  • Martha says:

    I have three of these that I am loving- Ever So Sweet, Sweet Emrace, and Roses in Love. Next on my list are Corail in Love and Lasting Kiss. Thank you for the wonderful swatches! No name on the bottom gets me all confused too. I wish YSL would name their things too.

  • Roxane says:

    Thank you for these swatches, they’re gorgeous! Do you know what shade Emma (Watson!) is wearing on the promo pic? Btw Coquelicot is pronounced cok-lee-coh.

  • ms says:

    i was waiting for these swatches. not that impressed, which is good, saves me money. if i m gonna drop 25 bucks i better be bowled over.

  • Agnes says:

    Roxane, Emma is wearing the 146B, Miss Coquelicot according to this vid:

  • KarlaSugar says:

    Thanks for the pronunciation guide, Roxane! I’ve been saying “cok-lee-coh” over and over to myself.

    I actually heard Emma was wearing Sequence of Love, though I would have guessed Rouge Saint Honore from the photo.

  • Paige says:

    Thank you Karla for putting together a comprehensive swatch. I like that there are some muted colors. My all-time favorite lipstick line is the Chanel Rouge Allure but I find their coloring too bright that it turns neon on my naturally red and medium-pigmented lips. I bought the 217M Delicate Lace and 307B Sweet Embrace and they are both lovely ❤ Moisturizability not as good as Chanel, but very close. The scent is not strong at all like the L’Absolu Rouge (which I bought one as well to try it out for the 1st time but swiftly returned due to the nauseating smell).

  • Karla Neese says:

    I’m wondering if anyone has found a good dupe for Lasting Kiss yet?

  • Constanza says:

    I bought a Rouge in Love that is not here but it’s being sold in my country on Lancome counters, and it’s 379N (Rose Sulfureus). It’s a lovely berry shade, darker than Midnight Rose but lighter that Fiery Attitude. It’s like a lighter version on MAC Rebel.

  • Constanza says:

    I’ll leave here the link to a local website of Lancome. I just noticed that on some countries, not only the name are different (mostly because they are in French), but there also are different shades. (F.e. Rose de Soupirants 351B, Beige Dentelle 300M, Rose en Déshabillé 240M)

  • Fernanda says:

    Acording the official website Lancome, Emma watson use the color 159b

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