Yves Saint Laurent has created an absolutely revolutionary new product, and I firmly believe there is nothing else on the market like it. They claim that it’s lipstick, lip stain, and gloss — three in one. I don’t completely agree with that. It’s not really a lipstick, and it’s not as staining as a stain. But YSL has created the world’s most freakishly long-lasting lipgloss, one that stays glossy, and stays exactly where you put it, for hours.
You paint the first coat, and let it sit for a minute. Then you paint a second coat for more gloss, more coverage, and a deeper color. Resist the temptation to press your lips together. Nothing terrible will happen if you do, but for the first few minutes, the product is sticky. And then, magically, the consistency changes. Imagine you took the thinnest possible slice of a gummi bear, and put that on your lips. The final texture is gummy, but not at all sticky.
After the five minutes, you can press your lips together, lick them, drink water — the product is no longer the slightest bit sticky. If you drink coffee, you will transfer product to the mug, but these are totally unlike other lipglosses (which thin and disappear over time). Four hours later, they still look freshly applied, and they do not move or migrate.
YSL says you can eat with these on, and I guess you can. I tried eating (a salad), but I didn’t like the sensation of eating the gummy product, so I wiped it off and reapplied after lunch. On a separate occasion I tried eating a cookie, but something about getting crumbs in my gloss and then licking my lips made the product sticky again, so I wiped off and reapplied.
The glossy stains have a hexagon doe’s foot applicator. This is important because you can paint the product very precisely onto your cupid’s bow. They should be applied directly to bare lips, not on top of lipstick, lipliner, or primer.
I also mentioned that these aren’t as staining as a stain. When I swatched these on my arm (which is more prone to staining than lips), I used Shiseido cleanse-off oil, followed by water and sometimes soap (I painted these on so many times, on days that turned out to be completely cloudy). Some colors did leave a stain, but that stain faded in minutes. (Never seen a product do that before, either.)
The colors also deepen (a lot) on the lips. The “bottle” color is not the final lip color. It’s a bit like developing film by hand: the color develops (in those first minutes, as the consistency changes). So how to swatch these? One coat? (Because it’s a bit easier to tell the differences between the colors?) Two coats? (To show how they deepen, and to give a more accurate portrayal of how they look on my lips?)
I wanted — want — to swatch them both ways. And I wanted to swatch the reds together so you can better compare them. Crummy weather in Dallas has kept me from getting good-enough photos, but I didn’t want to wait any longer to start talking about these. Accept these photos as my first submission; I intend to keep playing with them.
1 Violet Edition is a plum purple. 2 Brun Glace is a rosy raisin brown. 3 Brun Cachemire is also red brown, but much less red (more brown) than Brun Glace. 4 Mauve Pigmente is a red-purple wine. 5 Rouge Vintage is red-rose. 6 Camel Croisiere is a muted, slightly dirty orange (persimmon). 7 Corail Aquatique is warm pink. 8 Orange de Chine is blazing, saturated orange. 9 Rouge Laque is warm red. 10 Rouge Philtre first goes on as a pink-red/fuchsia, but develops into a deeper red than Rouge Laque.
11 Rouge Gouache is pink-red/rose red. 12 Corail Fauve is a warm, very saturated coral-pink. 13 Rose Tempera (for now at least, a Nordstrom-exclusive) is a red-violet fuchsia-pink. 14 Fuchsia Dore is red-plum. 15 Rose Vinyl is a medium rose pink. 16 Pourpre Preview is an orchid pink-purple (an artificial grape color). 17 Encre Rose is a lilac pink purple (lighter than Pourpre Preview). 18 Rose Pastelle is a cool white-pink. 19 Beige Aquarelle is a pale warm pink. 20 Rouge Enamel (for now, a Sephora exclusive) is a warm red with subtle sparkles. It actually looks quite similar to 10 Rouge Philtre.
The glossy stains are available at Nordstrom.com (exclusive provider of shade 13; free shipping at any price), Sephora.com (exclusive provider of shade 20; free shipping at $50), and NeimanMarcus.com (free shipping at any price with code FSMAR).