Fantastic news, Dallas readers (and tangentially good news for everyone else): Make Up For Ever has opened a boutique in Northpark mall (where the Bare Escentuals boutique used to be, near Nordstrom. The BE boutique is now over by Macy’s).
This means Dallas has full, unabridged access to Make Up For Ever’s complete line of products — every shade of every foundation! Every eyeshadow! The brushes!
Like MAC, the Make Up For Ever boutique offers lessons with mandatory minimum purchase (if you aren’t ready to buy that day, you buy a giftcard for future purchase). With a $40 product purchase you can get a single feature lesson: “custom complexion,” “sculpted and highlighted,” “extreme coverage,” “perfect long-lasting lip,” “classic contour,” “enhanced eye,” “three-step eyeliner,” “intense smoky eye,” or “balanced brow.”
My first reaction was “that seems high,” but then $40 is a MUFE foundation, or a lipstick and an Aqua Cream. —So if you’re planning on buying foundation, get a free lesson with it!
With a $120 purchase you get a “build a lesson” (full face):
Sculpted and highlighted
Classic eye contour
Intense smoky eye
Perfect long-lasting lip
The BEST part is your lesson takes place at the back of the store. You sit in a director’s chair in front of a mirror with vanity lighting. Behind the mirror, there’s a camera. Your lesson will be filmed, and they’ll send the video home with you on a little USB (which looks adorably like a rubber Rouge Artist lipstick). You can watch it if you think you need a refresher, orrrrrrr, if you have a blog or a YouTube channel, instant post (with awesome lighting and professional assistance!). So frickin’ cool!
The only other freestanding boutique (which offers the full product line, lessons, video lessons) is in L.A.
Make Up For Ever also has three “store within a store” locations, within the Sephoras in Soho, the Venetian in Las Vegas, and at South Coast Plaza (in California) — these offer the full product line and lessons with dedicated MUFE artists (but no video). And they have a “studio” in Greenwich, in NYC, which is basically a pro store. They offer the full product line and pro seminars/artistry lessons, but no “consumer” lessons.
The Dallas boutique’s grand opening is June 1st, so unfortunately the cameras weren’t operational when I went, but I did get an “enhanced eye” look from head makeup artist Ashley Leal.
I asked Ashley for a look that was “Make Up For Ever” (and I knew I wanted color — I suggested yellow) but was still “me” (a.k.a. plenty of eyeliner, not extending color too far above the crease or too far below the lower lashline).
Even though this was an eye look, she started with a clean palette: clear HD Primer, followed by HD foundation 115.
Using a flat, paddle-shaped natural (firmer) eye brush, Ashley applied Aqua Cream 24 (a new shade, Big Bird yellow) to my lid, up to the crease. To soften the edge, she colored and blended Aqua Shadow 28E (a new pearly pink nude chubby-stick eyeshadow) at the outer v and along the top (crease) edge. She also applied it along the lower lashline.
Ashley used powder eyeshadow 311 (a reddish brown) at the outer corner of both my top and bottom lashline. She also extended the shadow up (from the outer corner of my eye) to the crease, and blended it across my crease. She used powder eyeshadow 157 (“flesh”) along the crease, to blend the transition from skin to yellow.
For extra pizzazz, she put a touch of Star Powder 957 (green-brown) right on the center of my lid and along the lower lashline. She covered my undereye circles with HD concealer 315, and set it with loose powder.
Ashley lined my upper lid with a potted cream product called Aqua Black. I asked if she had any tips on “winging out” your eyeliner. You know that imaginary line from the outer edge of your nose through the outer edge of your eye? The one that points to the ideal end-spot for your brows? She said to draw your wing along that line. She also lined my waterline with the black kohl pencil.
On my lashes she used Lash Fibers (primer) and Smoky Lash mascara.
Closeup, which shows the Star Powder a little more clearly:
I did the lips myself. That’s actually MAC Sail La Vie lipstick, topped with Riviera Life lipgloss (both from the Hey, Sailor collection. I was walking out past the MAC counter and remembered I wanted to try those two shades).
I don’t think I’ve ever worn this much color on my eyes, but I really liked the look, and I enjoyed learning something so far outside my current skill set. I kind of want to go back and repeat this exact lesson for video capture.